Hi there…
Let’s create some memorable experiences together!
At my core, I’m a strategist who loves uncovering what makes people and brands tick. Over the past decade, I’ve helped organizations from Fortune 200 companies to emerging startups and creative teams clarify their purpose, connect with their audiences, and build strategies that move the needle.
My experience spans global agencies and in-house teams, partnering with brands such as Dwayne "The Rock" Johnson's Teremana Tequila, Google, The U.S. Secret Service, Guardian Life, TD Bank, Baha Mar, Replay Destinations, and Suntory Global Spirits. I believe great strategy lives where research, creativity, and empathy meet. Whether I’m guiding a rebrand, developing a go-to-market plan, or uncovering insights that shape growth, I approach every challenge with curiosity, clarity, and a commitment to results.
That range has shaped how I think, lead, and build. Human-first (always), data-informed, and grounded in execution, I strive to create work that not only performs but also connects on a deeper level.
I earned my Master’s from Northcentral University and my Bachelor’s from Wilmington College, and I call New York home.